AUSTIN, Texas and WINNIPEG, Manitoba–(BUSINESS WIRE)–bold trade, the e-commerce technology company that powers payment and subscription experiences for leading DTC retailers and brands, today announced the launch of its headless Payment experience, designed for WordPress and WooCommerce. WooCommerce’s new native checkout alternative allows brands to fully personalize their checkout experiences, dramatically improve conversion rates, and integrate shopping experiences into other digital channels. Brands selling on WordPress and WooCommerce can now scale without losing performance, while increasing their loading speed by up to 400% and combating up to 30% lost revenue due to cart abandonment.
Brands are currently balancing the need to address cart and checkout abandonment on their traditional e-commerce platforms, while actively seeking selling options beyond these platforms through owned and third-party digital experiences. . According to The payment reference of Bold Commerce, nearly half (48%) of shoppers who pass the cart through the payment funnel abandon before completing their purchase. And on mobile, the number is even higher: 58% abandon their purchase after going from shopping cart to checkout, but before completing their order.
For brands selling on WordPress and WooCommerce, known issues threaten their ability to scale as site traffic and sales increase. Using multiple plugins during checkout reduces site speed and creates a longer checkout flow at times when shoppers are most active, resulting in above-average checkout abandonment rates. When their sites experience high volumes of visitors and concurrent transactions, brands stand to lose up to 30% of their potential income. Additionally, attempts to address these site stability and performance issues typically require an increase in server capacity, which increases operating costs.
Bold Checkout gives fast-growing brands an option to enhance their checkout experiences without the risk, cost, or complexity of a new platform. Enterprise-grade SaaS payment replaces up to 20-30 WooCommerce plugins with a single, efficient integration compatible with open source WordPress and WooCommerce ecosystems. As a result, brands using WooCommerce can achieve checkout speeds of up to 400% faster. Plus, Bold Commerce’s one-click checkout drastically reduces the time shoppers spend at checkout, also contributing to higher conversion rates.
“Considering that most brands haven’t been able to overcome the barriers that hinder their conversions on traditional shopping sites, it can be hard for them to imagine selling successfully on other digital channels that don’t. were not originally intended for commerce,” said Yvan Boisjoli, CEO of Bold Commerce. “Yet this is the direction the industry – and buyers – are heading. Enterprise brands using WordPress with WooCommerce can now achieve both of these things simultaneously.
Bold Commerce worked closely with a strategic partner Crowd favorite in the launch of its new checkout experience for WordPress brands using WooCommerce. Crowd Favorite creates content and shopping experiences for brands like Volkswagen, Starz and ColourPop Cosmetics.
Bold Checkout scales for businesses by allowing them to personalize the checkout experience using an API-based architecture. Brands that need to scale quickly can skip building a custom UI and instead opt for pre-built templates and integrations with leading payment gateways and top tax, fraud, shipping, and marketing solutions.
Fixing issues with current branded crates is only the first step. Bold Checkout increases average order value with personalized pricing and promotions at checkout. It also increases customer lifetime value and introduces recurring revenue through its integrated subscription offering. Enterprise users can then bring these differentiated payment experiences to any touchpoint, where they can increase their incremental revenue through new channels.
Over the past year, Bold Commerce’s Checkout Experience suite has been adopted by users across major e-commerce platforms, including Commerce Tools, BigCommerce, and Shopify. By giving brands a flexible alternative to their native checkouts, brands personalize checkout experiences based on their business needs to increase conversion and sell through more channels. .
Brands including Vera Bradley, Harry Rosen, Staples, Pepsi, and Alive have already embraced the flexible checkout experience that is now available for brands using WordPress with WooCommerce.
About Bold Commerce
bold trade Powers commerce everywhere for brands by delivering high-converting, customizable checkout experiences. The company works with leading omnichannel retailers like Vera Bradley, Harry Rosen, and Staples Canada, and emerging DTC brands, such as Pepsi, Mountain Dew and Game Fuel, and Mars Petcare to reinvent commerce. Its proprietary suite of modular payment, subscription and price rule solutions is compatible with multiple e-commerce platforms and headless architectures. Bold Commerce was named to Deloitte’s Tech Fast 50, E&Y’s Entrepreneur of the Year, and CBInsights’ Retail Tech 100.